General Mills and Yoplait Analysis - 3473 Words

Ag Gurus APEC 4821W Project Proposal In 1860, General Mills entered the market as a flour producer that revolutionized the industry by producing flour that had superior baking properties. Great customer satisfaction coupled with their ability to maintain quality enabled them to develop other products that were not considered agricultural commodities. By the 1960s, they were marketing beloved childrens products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls (General Mills, website). The popularity of these products enticed General Mills to create memorable characters such as Betty Crocker and the Pillsbury Doughboy, which have become icons in American history. Throughout the years, General Mills†¦show more content†¦Ã¢â‚¬Å"The full line of products that Yoplait offers today is wide and diverse. They offer a yogurt line that consists of the original yogurt, grande, whipped, light, and ultra light. Yumsters is a line for younger children, which includes a spoon attached to the ir yogurt (Nestle LC1).† When considering General Mill’s brand Yoplait they have an absolute cost advantage because of their reputation for quality which in turn establishes brand loyalty. â€Å"Yoplait is a first-mover in the yogurt industry. They have offered many new innovative products to their consumers from Go-GURT to their Nouriche Smoothies. Yoplait created the first ever yogurt placed in a tube called Go-GURT, which has become the yogurt for those that are on the go and always in a rush. Within the last year of introducing Nouriche, the product’s sales have increased by 35%. Yoplait just recently began offering a yogurt that contained sterols, which is a cholesterol-lowering plant (Nestle LC1).† Finally, there are many different flavors, health benefits, packaging, and niche segments that firms utilize to differentiate their products, and this is a central factor for barriers to entry. The third aspect of Porter’s Five Forces is substitut es and complements. When considering General Mills Yoplait, they have so many different varieties of yogurt that a consumer can substitute one flavor for another, but Dannon alsoShow MoreRelatedYogurt Case Study777 Words   |  4 PagesNurul Asyiqin Mohammad Jahangir Sept. 22, 2017 BA3103 – 403 T, 5:30 PM – 8:00 PM General Mills and the Rising Competitors in Yogurt Business Background Yogurt is a food produced by bacterial fermentation of milk and has been marketed as a healthy food. Back in the 60’s, Americans view yogurt as an edgy healthy food as they were not familiar with the food, however, yogurt has now become Americans’ favorite. Yogurt has soared in popularity, from negligible levels in 1970 to almost 1.2 gallonsRead MoreYoplait Critical Analysis883 Words   |  4 PagesCritical Analysis of General Mills’ Yogurt Business Introduction General Mills, Inc., is a U.S. leading based food company, producing packaged flour, breakfast cereals, refrigerated yogurt, dry dinners, frozen vegetable, and similar products. It’s consumer product has been sold and marketed in U.S. Retail stores, convenience stores, and outside of the United States (Forbes, 2017). In General Mills’ several yogurt product lines, â€Å"Yoplait is a leader in the multi-billion dollar U.S. yogurt categoryRead MoreThe Total Global Retail Value For Yogurt1026 Words   |  5 PagesCompanies that dominate the U.S yogurt market currently are Danone, Chobani LLC and General Mills. Yoplait by General Mills who used to be the country’s leading brand, has been surpassed in the US yogurt market by privately-owned Greek yogurt maker Chobani. While Dannon represents the top yogurt brand in the US with a 34% market share (Shoup 2017). Yoplait is originally from France and General Mills held the US license for Yoplait since the 1970s and it acquired a 51% stake in the brand in 2011, but its shareRead More Analysis of Yoplait’s Advertisement Save Lids to Save Lives Essay examples1022 Words   |  5 PagesAnalysis of Yoplait’s Advertisement â€Å"Save Lids to Save Lives† â€Å"Even the lid is good for you.† Yoplait’s â€Å"save lids to save lives† is a very good and effective advertisement. It is so much, in fact, that it makes you want to buy the yogurt not only to eat it, but to help out in a good cause. The purpose of this article, which is to inform its readers about their product, was greatly accomplished. It gives the reader compassion for what this company is trying to do. The company of Yoplait holdsRead MoreInternational Business Marketing1967 Words   |  8 Pagesdecisions in each of the cases. At the end of the discussion it would be clear that how such business decisions play a vital role in the growth of the companies both in home and host countries . 2. Background For the analysis, the focus is on two companies, Tesco and Yoplait who have chosen two different business strategies for their global business expansion. Tesco, one of the world’s largest retailer, UK based supermarket chain expanded its global operations in Asia. It joined hands with SamsungRead MoreNestle History7697 Words   |  31 Pagesdifferent products in the various fields: baby foods, dairy products, breakfast cereals, ice creams, chocolates and confectionery, prepared foods, beverages, food services, bottled water, and pet care. This brings us to the main focus of our case analysis, the dairy division, and the yogurt product LC1 that lies within that division. Dairy Division / LC1 The dairy products at Nestlà © are a big driving force for the growth of the company’s sales. With the health kick of the many individuals aroundRead MoreThe Coca Mass Foods And Bisco Misr839 Words   |  4 Pagesat the DuPont Analysis it is clear that General Mills has the slow and steady strategy when it comes to the three main factors profit margin, asset turnover and financial leverage. With that consistency their return on equity has been steady in the 24% -28% ranges, where Kellogg has a more volatile ROE. Kellogg over the years has done really well with asset turnover and keeping their inventory at relatively low levels. However, Kellogg uses more leverage in comparison to General Mills which helps inflateRead MoreGeneral Mills BCG Matrix Essay1214 Words   |  5 Pagesï » ¿BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry, however, they are more famously known for their individual brands. Their primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories, General Mills’ product mix is the result. Taken right from General Mills Canada website and how theyRead MoreA Cost Analysis of General Mills1973 Words   |  8 PagesGENERAL MILLS, INCORPORATED A Cost Accounting Analysis COMPANY BACKGROUND General Mills (GSI) is the sixth largest food company in the world. The company currently operates in more than 100 foreign countries and employs over 35,000 people. . GSI manufactures and markets branded consumer foods worldwide and supplies branded and unbranded food products to the foodservice and commercial baking industries. The company manufactures cereals, yogurt, ready-to-serve soup, dry dinners, frozen vegetablesRead MoreGeneral Mills Inc. Executive Summary1129 Words   |  5 Pages| General Mills Inc. | Executive Summary | | Xiao(Cynthia) Chen | 2012/4/24 | | Executive Overview General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially