Business Plan Essay Example | Topics and Well Written Essays - 2250 words - 2

Business Plan - Essay Example Student Fast Food (SFF) is a small fast food outlet, working in Cambridge for five years, and now intends to transform itself into a proper pizza hut by means of innovative and resourceful strategies. Presently the point, registered with Department of Food and Live Stock, is offering few local fast food items to the students and general public. Generation of revenue and profit is the main purpose of SFF. Since it’s a service provider unit, therefore, customer service is the base of its existence. Our aim is to become the first choice of the customers and make them staying with us again and again. UK fast food is the largest fast food industry in Europe which is double and triple in size than Germany and French markets respectively. The expenditures have been increased since the start of 21st century in UK. "The UK fast food market grew by 5.2% and reached a value of $2.2 billion in 2008" (Datamonitor, August, 2009). The diversified cultures of UK along with various cultural tastes have put a significant impact on pizza industry. The main contributory items of fast food industry are sandwiches (Greggs, Subway, and Thurstens), burgers (McDonalds and Burger King), chicken (KFC), and pizza (Pizza Hut and Domino). In terms of catering and hospitality, the burger sector is leading that had revenue of  £9.33 billion in 2008. This revenue was 4.2% greater than the previous year and it was 22.2% of the total fast food market. By including the business of coffee shops, the revenue would reach  £11.22 billion, greater than 4.4% of the year 2007. The global turndown of 2008 has bene fited the UK fast food industry as it has increased its presence by 8% in 2009 as compared to the last year (http://www.whatmattersweblog.com). Similarly fast food restaurant has also increased by 8.2% in ten major cities of UK within one year.